In 19 Questions: Why do we buy? Why do we renew or change it?
- Why do we buy unnecessary products, articles and clothing?
2 Is a product bought out of necessity or to show others that we own it?
- Is a product, which is not exhibited, is also the one that we do not need to buy?
- Why do primitive instincts and reflexes play the determining role in consumption habits rather than reasoning?
- What is advertisement? Are you aware of the extent of annoyance and disturbance in our daily life caused by advertisements, which is the art of showing something non-existing as existing and something non –existing as existing?
- Why do they use, in order to sell a product, our priceless values, babies, teenagers, women, elderly, animals, nature, motherhood, fatherhood, good old times etc. (in order of frequency) used?
- Why do we relax while shopping? Why do they play rhythmic and paced music?
8 How long can you wait around without shopping? For how long can you stay away from shopping centers?
- Is the passage of time enough to discredit a product and to consider it outmoded?
10 Is the necessity the most important justification to buy a new product? Or is it bought because of the introduction of new specifications?
- Do you own anything unique and priceless? Can such things be purchased? Why could not hey be consumed?
- What do we mean by “changing the model of a product, upgrading it”? Is it a confession that the previous one was deficient?
- Which one is worse: not showing /exhibiting something that you own or that people know you have not bought anything for a long time since you do not need anything new?
14 Why do people flash around something that they once needed badly once they own it?
- Who is the richest person: the one who owns the most or the one who needs the least?
- How a brand can correct deficiency of self-respect and self-confidence?
- Could “not shopping or not buying anything new for a long time be considered as a sign of depression?
- Why is shopping an antidepressant? Why does it make you feel better? Whose deficiency is covered up in this way?
19 Why are the people, who are repressed in life, at work, at school, the best and most wanted type of consumers?
Brand addiction, redundant consumption, frequent renewal of a model or a product, are parts of a defense mechanism of alleviating and/or surpassing a disturbing situation that is faced in the psycho-mental process intended at making decision/choices freely on his/her own, crying out that he or she is not in need, covering up the psychology of failure, by a person who is subjected to the erosion of self-value through social and/or individual negligence.
“Shopping, excessive consumption, and brand addition” is a personal response that is helplessly used by the individual. It is possible to manipulate this response.
Yes, for this reasons, “shopping” is an antidepressant. It makes you feel good. Naturally, if the underlying conditions do not change and/or a better understanding of the conditions cannot be developed, it causes addiction. And the banks also bet on this fact in their never ending advertisements by claiming “if you do not have money, no problem; we do not get any processing expense, just get your credit from us” (on the condition that you will exceedingly pay it back)
The theme is that you are always deficient and you have to close that gap.
Do you want to live an eco-friendly life? Then, just keep away from the advertisements.
